![]() Once they receive the NFTs, they can simply resell them within the fandom in addition to collecting them.įor example, a global soft drink brand like Pepsi created its own NFT collection under the name "The Mic Drop" to show off the brand’s strength as a leader in music and Pop culture. We will take a look at the benefits of NFT for marketing purposes, which can be divided into sections with use cases as follows.īecause NFT creators can determine the quantity or rarity of their NFTs, they can create NFTs with special features such that customers or fans can collect them by participating in certain activities, for instance, an offline Meet & Greet with a scannable QR code, purchasing their products above a specified value, or even winning a lucky draw. Since NFT serves as a representation of unique items such as artworks, videos, music, real estate, and collectables, such unique assets are represented through digital tokens, allowing them to be scarce in quantity, just as Bitcoin and blockchain were developed to create scarcity in digital currencies.Īs mentioned in the first part of the article, NFT technology can effectively help develop marketing strategies for different brands, if used appropriately. ![]() Therefore, each bitcoin holds equal value and can be used interchangeably. Like Bitcoin or Ether (Ethereum), NFT is a type of digital asset created on a blockchain, but it differs from Bitcoin in that Bitcoin is a fungible asset without unique characteristics. ![]() NFT stands for Non-Fungible Token, which refers to "tokens with unique characteristics," making NFTs incapable of being used interchangeably. Let’s get to know NFT through this article, along with its benefits that different brands can apply to their business, and we will also look at some of the interesting ones. NFTs will change the culture of value creation forever this is an exciting moment for the brand to build loyalty & bring immense value to its community & fans.If one could understand and utilize NFT properly, it would effectively boost the advantages for brands in this digital economy. “I love that Pepsi is embracing one of the most significant technology shifts of our lifetime. The Pepsi Mic Drop NFTs will be grounded in variations of a microphone visual and inspired by iconic Pepsi flavors including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar – even fan-favorite Crystal Pepsi and many more. The exclusive generative traits of the Pepsi Mic Drop genesis NFT collection, generated randomly by an algorithm so each NFT is totally unique and different, pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades. Anchored in the brand’s roots in music, Pepsi is creating 1,893 (to mark the year Pepsi was born) unique generative-style NFTs that will go live on the Ethereum blockchain tomorrow, Friday, December 10 at 12:00 PM EST, free for users (outside of gas fees). Today, Pepsi announces the brand’s first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection. Consumers who have been waitlist approved will be able to mint their Pepsi Mic Drop genesis NFT free of charge (not including Ethereum gas fees) on Tuesday, December 14 at 12:30pm ET. With this drop, Pepsi brings its fans an accessible opportunity to join the brand as it leaps to enter this space, paying homage to its renowned connection to music”ĭesigned and created in partnership with VaynerNFT, a consultancy under the umbrella of the VaynerX holding company, the Pepsi Mic Drop genesis NFT collection will be open for a wallet waitlist on on Friday, December 10 at 12:00 PM EST. “We are thrilled to partner with Pepsi for its first-ever foray into the NFT space. With no costs outside of gas fees, and a strict waitlist process to ensure no multiple buyers, the Pepsi Mic Drop Genesis NFT collection provides an opportunity for hundreds of consumers to get their feet wet in the exciting world of NFTs, setting up a future of investment and opportunity that might have otherwise been unavailable. For its debut NFT launch, Pepsi is eliminating entry cost barriers for Pepsi Mic Drop, giving anyone a chance to own an NFT. With NFTs taking the world by storm, brands are continuously launching NFTs, sometimes with price points or auctions that create astronomical prices – $500 a pop for the new Budweiser collection, or the Coke NFT going over $500 million at auction are recent examples – that can make the community intimidating for many. ![]()
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